100% Free Growth Tool
Google Ads ROI Calculator
Calculate CPC, CPA, Conversions & Net Profit Margin — Model your Google Search & Shopping campaign returns. Input your monthly ad spend, average CPC, and conversion rates to project net profit and ROI.
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Monthly Ad Spend₹50,000
Estimated CPC (Cost Per Click)₹45
Landing Page Conversion Rate4.5%
Lead Close Rate (%)20%
Average Deal / Customer Value₹25,000
Projected Google Ads Campaign ROI
Total Projected Revenue
₹250,000
5.00X ROASProjected Net Profit
+₹200,000
400% ROIMonthly Leads & Clients
50 Leads
(10 Closed Clients)Est. Clicks
1,111
Cost Per Lead (CPL)
₹1000
Cost Per Acquired Client
₹5,000
Instructions
How to Use the Google Ads ROI Calculator
1
Enter your monthly ad spend budget.
2
Input your estimated Cost Per Click (CPC) and conversion rates.
3
View your projected leads, revenue, and net ROI.
FAQ
Frequently Asked Questions
What is a good ROI for Google Ads?
A standard benchmark for Google Search Ads is 200% to 400% ROI (a 4:1 revenue to ad spend ratio), though high-margin B2B and SaaS services often achieve 500%+.
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