9 Things a Shopify Store Needs to Bring You Profit
In case you are thinking about starting a Shopify business, there are certain things you need to add to the checklist before you commit. Knowing what you can expect while creating a store will help you plan and avoid instances of feeling frantic because you do not know what your next step should be.
The checklist below consists of some basic things, but you should still use it as a reference, particularly if you have a very limited experience with Shopify.
A custom domain should be one of the first things you need. Instead of having the Shopify name in the website’s domain, register one yourself so that your store looks more professional. If you were to look at most ecommerce stores, you would see that they have dedicated domain names.
Sure, it might cost to register a website’s domain separately, but the price is relatively small and is more than justifiable to make your Shopify store more solid.
It is important to note how much of a difference customer reviews make. Online shoppers usually seek as much information as they can before spending money, and other shopper reviews come in handy.
Encouraging customers to write reviews can be a bit difficult but still doable. At the same time, if you are dropshipping products that already have plenty of reviews on other platforms, such as Amazon or eBay, you can incorporate the reviews directly from there.
You can learn how to add reviews block to Dawn, new default Shopify theme, and utilize the feature to import reviews to your store.
A reliable customer support department with live chat is a must for an ecommerce business, but you should not underestimate an FAQ page.
Some shoppers do not want to bother with customer support. Instead, they would prefer to seek answers themselves, and an FAQ page with detailed answers is exactly what they want.
Writing answers to the most frequently asked questions should not be too hard. And as you learn more about running the business, you will add extra information to the page after learning about problems shoppers experience on your e-store.
Keeping track of data is necessary because you will need to make adjustments to various aspects, including your marketing campaign approach, prices, product pages, and so on.
Guessing is a waste of resources. Instead, you need to gather real numbers and put them to use. There are multiple different analytics tools that will give you the information that you want as an ecommerce business owner.
Mobile-friendly themes are expected these days since more than half of all the internet traffic is coming from smartphones and tablets.
Pick a Shopify theme that accommodates both desktop and mobile shoppers. Test the website on as many different mobile devices as you can with the help of others just to make sure that the shopping experience is enjoyable. In case there are significant issues with the theme of your choice, you will need to switch to a different theme.
High-Quality Product Pictures and Description
Getting high-quality pictures can be a bit tricky and expensive. However, it is more likely that potential shoppers will spend their money if the product is presented in a positive light, and that is difficult to accomplish without proper photos.
Consider hiring a professional photographer and ask them to snap your products. Or, as an alternative, rent the equipment yourself and see if you can take pictures of the products in a way that will boost sales.
Optimized Checkout Page
An overcomplicated checkout page is one of the primary reasons behind abandoned shopping carts. Customers do not have the time or energy to waste on a checkout page that asks them to confirm various policies or submit the same information on multiple pages.
It is also worth mentioning that some shoppers do not want to register an account and would prefer to shop as guests.
Finally, you have a lack of available payment methods. Credit cards are not enough these days. An ecommerce store needs to offer flexible payment options to its customers.
Social Media Buttons
Since social media is so important and closely connected to the success of an ecommerce store, you want to encourage more people to visit your social media profiles. Including social media buttons that are visible to the shoppers will encourage them to check Facebook, Instagram, Twitter, and other SM platforms that you are on.
The last element on the checklist is the search button. It might not seem like that big of a deal, but some websites still fail to incorporate it. Navigating a site without the search feature is a bother, and it is not surprising to see many people give up because they do not want to go through random categories to find what they need.