Video with their special ability to involve both the visionary and auditory senses of a man are more likely to interact and memorize as compared to other sources of content consumption. The reason why these videos are widely used as a digital marketing tool for directing the viewers towards the brand website. For more logical considerations, let’s look into the video marketing statistics collected by some reliable sources. For instance, according to Cisco, by 2022, online videos will make up more than 82% of all consumer internet traffic that will be 15 times higher than it was in 2017. Making it the future of content consumption and a favorable tool of businesses digital marketing strategy.
In this article, we are going to dive deep into the advantages of videos and their future role in digital marketing.
Good video content with easy browsing on all types of devices lets numerous business decision-makers and vendors visit the brand site after watching its video on their device screens. Making the process of decision-making rapid and easy for them.
Moreover, it has been seen that sites with video content also increase the time spent by the visitors on their websites. Showing the site as a trustworthy and engaging site to the search engines. Therefore, increasing the search result ranking of that website. According to research, it has been seen that Google will place such sites with embedded videos at the top of the search results. Indeed, boosting the SEO ranking of your business websites.
Where a video is an efficient tool for conveying ideas to the target audiences, these are also used effectively for sharing information on social media platforms. Making it easy for a video and its message to go viral globally. According to research done by Oberlo. After Youtube(88%), Facebook [76%], LinkedIn [66%], and Instagram [65%] are the most popular platforms for sharing videos.
Moreover, with the cheap technology, mobile phones have become handy, making it easy for everyone to reach the cloud of information out there. However, given the vast interacting ability, video watching has become one of the most done activities on the internet. Making it the future of content consumption. The reason why businesses are placing social video marketing at the top prioritized marketing strategy. Furthermore, as per the changes, the global internet traffic will come from streaming videos and downloads in the future.
When talking about entrepreneurs that are likely to increase in number in the coming future, return on investment is a potent factor for them to consider. Among all the other digital marketing tools and strategies, video marketing has been seen as the most effective tool for brand awareness and link building with great ROI. Therefore making video marketing the most imperative marketing tool with great return on investment.
Moreover, with the constantly upgrading video editing tools and smartphone camera results, video making has also become easier than it was before. Additionally, the large persuasive power of videos to connect clients emotionally also makes these a powerful marketing tool that can speed up the emotion-driven sale and the conversion rate of the visitors. Therefore, increasing the return on investment rate of video marketing.
In a nutshell, videos with their amazing abilities of relevance, demonstration, and connectivity are the future of digital marketing and content consumption. Making them the major marketing tool employed by big enterprises or entrepreneurs on diverse platforms.